Blogs have been using email newsletters to send new post notification to their readers. But today, there is a better channel to do that – Web Push Notification. Web push gives you 10X times better CTR compared to emails. It works on both desktop and mobile platforms.
But, unlike emails, you shouldn't send too many notifications in a single day. You can send 1 or 2 important notifications. Thus, you would be able to bring back your subscribers to your website and this helps to increase your traffic.
Also, your visitors doesn’t have to give their email id to subscribe. So the Opt-In rate is higher than email newsletters.
Engagespot is a free web push notification plugin for WordPress blogs to send push notification to your subscribers.
PS: I work at Engagespot